International coffee chain closes several branches in Jordan amid boycotts

Jordan

Published: 2024-09-04 11:06

Last Updated: 2024-09-04 11:25


International coffee chain closes several branches in Jordan amid boycotts
International coffee chain closes several branches in Jordan amid boycotts

A well-known international coffee chain has closed several of its branches in Jordan, following widespread boycotts that began in response to its perceived support for Israeli Occupation amid the ongoing aggression on Gaza.

The boycotts started nearly 11 months ago, after the aggression against Gaza escalated on October 7, and have since gained significant momentum.

One branch of the coffee chain closed its doors several months ago, while another shut down recently. Unofficial sources have indicated that two additional branches have either already closed or are in the process of doing so.

Information obtained by Roya revealed that the remaining branches of the chain in Jordan are primarily located within major shopping centers and areas with consistent consumer traffic.

The boycott movement has gained substantial traction on social media, with users expressing pride in their collective efforts. Many continue to advocate for supporting local businesses in Jordan, viewing the closures as a significant victory for the boycott campaign.

This development underscores the broader economic impact of the ongoing aggression on international businesses operating in the region, as public sentiment increasingly favors local alternatives.